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I don’t know about you but my business tends to run in cycles. The cycle of doing many events and the cycle of when the bookings for that new business comes in. That gap can be difficult to deal with even for me. Sometimes the gap is impacted by the “summer swoon” of people being on vacation and seemingly deferring decisions until “later”. Sometimes it can be the circumstances of the economy like 9-11 or the GFC (Global Financial Crises) of 2008.
Here are 4 strategies you can use now when you have that GAP of new business coming in and you need momentum.