Big Ass Fans! You have got to admit that is a memorable name. I was just in Lexington, KY and had the opportunity to tour their offices and product development area with a client of mine in the building industry who is one of their customers. They used to be called HVLS as in High Volume, Low Speed, not too catchy. They changed after their customers kept calling and asking if they were the ones who made, “those big ass fans. They make them up to 24 feet wide and have some big ass goals to go along with their fans.