The Impact of First Impressions

In the old days before social media, an unhappy guest had a hard time venting to more than a few friends, writing a letter to the company and the Better Business Bureau. Now the game has changed in a big way. There are endless ways to post a bad review on all the 3rd party room booking sites like Travelocity, Trip Advisor, Expedia etc. YELP, Twitter and Facebook. Google Reviews are actually tied into each Motel 6 property on their own booking site There is a also a new wave of sites like, and Those bad review live forever on line and someone who had a bad experience is 10 times more likely to leave a bad review than someone who had a great experience is to leave a good one.

There are no secrets! You cannot HIDE!

Here are four keys to creating a great first impression.

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