What is UP with your USP? Are you standing out?

Super star drummer Mark Schulman (see picture), currently with PINK on tour and Michael Phelps, the most decorated Olympic athlete ever were also speaking, so it was quite special. HOF was the first company to take a commodity like diamonds and give it a USP (Unique Selling Proposition). They pioneered a special way to cut diamonds that makes them sparkle more than a typical diamond. I am a believer! I was excited to see an HOF store filled with neat items and the sale was good enough even people in the jeweler business were excited. I got my wife an amazing diamond pendant on a necklace. Boy does it sparkle! It looks like it has it’s own spotlight! Yes, she was thrilled!

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