{"id":2403,"date":"2019-12-31T10:00:14","date_gmt":"2019-12-31T10:00:14","guid":{"rendered":"http:\/\/3.232.143.211\/?p=2403"},"modified":"2019-12-30T14:12:40","modified_gmt":"2019-12-30T14:12:40","slug":"leverage-customer-reviews-success-video","status":"publish","type":"post","link":"https:\/\/blog.getswitchedon.com\/index.php\/2019\/12\/31\/leverage-customer-reviews-success-video\/","title":{"rendered":"A New Way to Leverage Customer Reviews for Success [Video]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Referrals and <\/span><a href=\"https:\/\/medium.com\/revain\/why-are-customer-reviews-so-important-185b915d4e5d\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customer reviews<\/span><\/a><span style=\"font-weight: 400;\"> are important, no matter what line of work you\u2019re in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They <\/span><a href=\"https:\/\/getswitchedonblog.com\/8-tips-build-credibility-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">lend credibility to your business<\/span><\/a><span style=\"font-weight: 400;\">, and customers that are the result of referrals tend to spend more money and buy more regularly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, they must be real and genuine. (Check out this front page <\/span><a href=\"https:\/\/www.wsj.com\/articles\/black-friday-shoppers-beware-of-fake-five-star-reviews-11574937001\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">WSJ story about all the fake 5-Star Reviews<\/span><\/a><span style=\"font-weight: 400;\">.)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people are unsure what to do, they\u2019ll often look to what others have done to help them make their decision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Checking Google or Amazon reviews, Travelocity or Yelp are commonplace today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The power of word-of-mouth is even greater when the purchase is more expensive. Think about cars and homes, for example.<\/span><\/p>\n<div class=\"toc-box\">\n<h2>What is a customer review<\/h2>\n<p>A customer review is the feedback a consumer gives about their experience purchasing a good or service, as well as the product or service itself.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Your outlook changes when you recognize that everyone you work with has the potential to be a source of numerous referrals and customer reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this video, I talk about the importance of referrals and give you an example of using them to document your success. I have over 100 great customer testimonials <\/span><a href=\"https:\/\/www.getswitchedon.com\/written-testimonials.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>here<\/b><\/a><span style=\"font-weight: 400;\"> on my website and they have made a huge impact on influencing potential customers feel confident about booking me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading after the video for more info on the significance of customer reviews.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=jDd4JaSwa8E\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Watch the video now.<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" width=\"688\" height=\"387\" src=\"https:\/\/www.youtube.com\/embed\/jDd4JaSwa8E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<div class=\"toc-box\">\n<h2><a href=\"https:\/\/resources.getswitchedon.com\/meeting-planner-mistakes-avoid\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2171\" src=\"http:\/\/3.232.143.211\/wp-content\/uploads\/2019\/08\/Chip_Event_CTA_Inline.jpg\" alt=\"\" width=\"680\" height=\"150\" \/><\/a><\/h2>\n<h2>Why are customer reviews so important?<\/h2>\n<ul>\n<li>They lend credibility to your business.<\/li>\n<li>Customers that are the result of referrals spend more money regularly.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">VIDEO TRANSCRIPT<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have a book that I call my Raving Fans. It\u2019s beautiful. It\u2019s leather with gold-embossed lettering. The original story for this was John Gulesserian from Monza Menswear. He has a Raving Fans book exactly like this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In my book, I\u2019ve got letter after letter, and in the back, I&#8217;ve got many great pictures with the leaders of the companies who hired me. What I\u2019m doing here is documenting my success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s the story about John and how this happened. I told him that I was curious about how he handled referrals while running such a phenomenal business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He told me that he didn\u2019t want to seem too pushy and that\u2019s how he felt when he asked for referrals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I pointed out to him that there\u2019s another mindset to consider: You\u2019re cheating people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He\u2019s such a good merchant, he runs such a phenomenal men&#8217;s store with a great product AND he\u2019s so fun to work with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I told John, \u201cYou\u2019re cheating people because, if you don&#8217;t ask for referrals, those customers are going to go somewhere else and get an inferior experience.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I taught him one simple strategy. We created the Raving Fan book. After every customer came in and got their new suit fitted, he took a picture with them standing right next to him.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created a little page with room for a picture and the person&#8217;s business card. This was back in the early 90s \u2013 there was no internet so it was just hand-written.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recorded why they shop there and what they loved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He would take this book when somebody was thinking about shopping there and they would have a seat. Australia was great \u2013 you could hand them a beer and say. \u201cLet me go pick out some suits you might like,\u201d and he put this book out with story after story of business people and the footy players \u2013 football down there \u2013 who had shopped there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I went back to Australia three years later and he had three Raving Fan books on the counter that people could review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Documenting your success is crucial.<\/span><a href=\"https:\/\/resources.getswitchedon.com\/meeting-planner-mistakes-avoid\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2169\" src=\"http:\/\/3.232.143.211\/wp-content\/uploads\/2019\/08\/Chip_Event_CTA_Blog-3.jpg\" alt=\"\" width=\"680\" height=\"250\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Referrals and customer reviews are important, no matter what line of work you\u2019re in. They lend credibility to your business,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":2404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[162,134],"class_list":["post-2403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-video-series","tag-customer-reviews","tag-success"],"_links":{"self":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/comments?post=2403"}],"version-history":[{"count":1,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2403\/revisions"}],"predecessor-version":[{"id":2405,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2403\/revisions\/2405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/media\/2404"}],"wp:attachment":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/media?parent=2403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/categories?post=2403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/tags?post=2403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}