{"id":2125,"date":"2019-08-15T14:10:19","date_gmt":"2019-08-15T14:10:19","guid":{"rendered":"http:\/\/3.232.143.211\/?p=2125"},"modified":"2019-09-27T12:47:15","modified_gmt":"2019-09-27T12:47:15","slug":"1-costly-mistake-meeting-planners-should-never-make","status":"publish","type":"post","link":"https:\/\/blog.getswitchedon.com\/index.php\/2019\/08\/15\/1-costly-mistake-meeting-planners-should-never-make\/","title":{"rendered":"1 Costly Mistake Meeting Planners Should NEVER Make"},"content":{"rendered":"\n<p>Some mistakes are small.<\/p>\n\n\n\n<p>Others have a much greater impact.<\/p>\n\n\n\n<p><strong>But there\u2019s ONE costly mistake that you should always avoid.<\/strong><\/p>\n\n\n\n<p>Here\u2019s the deal:&nbsp;<\/p>\n\n\n\n<p>If you\u2019re a&nbsp;<a href=\"http:\/\/getswitchedonblog.com\/quick-tip-to-help-you-increase-your-sales\/\">meeting planner,<\/a> you probably have some pressure from several directions: Attendees are expecting a great time, but your higher-ups are demanding that you stick to a tight budget.<\/p>\n\n\n\n<p>Skimping on a speaker to save money is a bad move with dire consequences for your whole event.<\/p>\n\n\n\n<p><strong>Here are four negative outcomes of not hiring a speaker to open and close your event.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. You won\u2019t have an impactful session that people remember<\/h2>\n\n\n\n<p>Without the right speaker \u2013 or any speaker at all \u2013 you\u2019re not giving the audience a guide.<\/p>\n\n\n\n<p>An&nbsp;<a href=\"https:\/\/www.themuse.com\/advice\/4-qualities-of-amazing-public-speakers\">engaging speaker<\/a> will captivate the audience right off the bat, ensuring that the event and the lessons learned there are ingrained in the minds of the attendees for a long time to come.<\/p>\n\n\n\n<p>Here\u2019s what you should look for in a speaker:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fresh content that\u2019s tailored to your audience.<\/li><li>A presentation that\u2019s high-energy.<\/li><li>Inspiring the audience to take action.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. You\u2019re sending your team the wrong message<\/h2>\n\n\n\n<p>What message does it send to your team when you don\u2019t want to spend money on a speaker?<\/p>\n\n\n\n<p>It tells them that they\u2019re not important enough to invest in. This is especially true if you have hired speakers for previous events.<\/p>\n\n\n\n<p>When your team doesn\u2019t feel valued, they won\u2019t do their best or be as committed to your shared work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. There\u2019s a lack of energy<\/h2>\n\n\n\n<p>Everyone has experienced a&nbsp;<a href=\"http:\/\/getswitchedonblog.com\/breaking-through-the-boring-convention\/\">boring presentation<\/a>. The kind during which you could use some strong toothpicks to keep your eyes open.<\/p>\n\n\n\n<p>How valuable is that for your audience?<\/p>\n\n\n\n<p>A speaker should bring a spark to the event that you can\u2019t get any other way.&nbsp;<\/p>\n\n\n\n<p>As a meeting planner, you know that when your audience is excited, they\u2019re more likely to pay attention, be engaged and retain the information they\u2019re taking in.<\/p>\n\n\n\n<p>The bottom line is that you need a speaker to create the right energy that will have the attendees on the edge of their seats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. You\u2019re going without bookends<\/h2>\n\n\n\n<p>A great event needs a clear beginning and ending message.<\/p>\n\n\n\n<p>It gives the experience meaning.<\/p>\n\n\n\n<p>The opening is the time to get the audience hyped up about what the event will entail. It sets the tone for the whole day. &nbsp;<\/p>\n\n\n\n<p>Just as important, a good closing reinforces the theme of the event and ties everything up with a neat bow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Don\u2019t be a meeting planner whose event fails to wow<\/h2>\n\n\n\n<p>As a meeting planner, you know that there\u2019s a lot that goes into organizing an event.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t want to send the wrong message to your audience, risk having a low-energy event that no one will remember, or fail to properly bookend the experience.<\/p>\n\n\n\n<p>A great deal rides on your success and that can be a heavy burden to bear.<\/p>\n\n\n\n<p>That\u2019s one of the reasons it\u2019s so important to hire a speaker that sets the right tone, brings energy and sends the audience off with a plan of action.<\/p>\n\n\n\n<p><em>Have you felt the pressure to save money by not hiring a speaker for an event you were in charge of?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some mistakes are small. Others have a much greater impact. But there\u2019s ONE costly mistake that you should always avoid.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2125","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/comments?post=2125"}],"version-history":[{"count":2,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2125\/revisions"}],"predecessor-version":[{"id":2225,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/posts\/2125\/revisions\/2225"}],"wp:attachment":[{"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/media?parent=2125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/categories?post=2125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.getswitchedon.com\/index.php\/wp-json\/wp\/v2\/tags?post=2125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}